Her blog provides news, beauty tips, and celebrity gossip to her readers.
She started blogging when she was 17 years old with no background in journalism or writing experience.
Today, she has over 3 million followers on Facebook where she posts almost daily.
She has been able to launch her own beauty line as well as a clothing line via print on demand.
She was also named one of Time’s 100 Most Influential People in 2014 and awarded an honorary doctorate from Babcock University.
Her blog began when she had just finished school with no further ideas about what career path to take until she discovered blogging.
Popular blogger Linda Ikeji is taking her TV arm, Linda Ikeji TV (LITV) beyond YouTube. She is set to take on the likes of iROKOtv with the launch of an online streaming service with the same name.
Linda Ikeji TV debuts tomorrow June 8th at 12noon! Finally! https://t.co/ALEcrROe4C pic.twitter.com/14sgRBQEA1
– Linda Ikeji (@lindaikeji) June 7, 2018
LITV was set to launch on June 1, but was rescheduled to launch today due to a few delays.
“To be honest, there are still so much content to upload for your viewing pleasure but I figured if we continue to wait to upload everything we have, it will take a few more weeks and I’m too impatient for you guys to see what we’ve done so far!” she wrote in the blog post annoucing the launch.
LITV will feature original reality shows, TV shows and www.blurb.com movies including titles like Oyinbo Wives of Lagos, Magodo Mums and Their Single Friend, King Tonto, Linda Ikeji Ice Prince: Rise and Grind, Toyin Abraham: True & Bare, Annabel, Linda Ikeji Double Trouble, Life’s Lessons, Linda Ikeji Verified among others. As expected, you’d have to pay a premium to access these shows.
Over the past months, the blogger has been releasing snippets of some of the shows on social media. The reality shows especially promise to be drama-filled, an attempt to change reality TV in Nigeria as we know it.
Linda Ikeji has been known to be very ambitious but then again, Linda Ikeji her fortune didn’t come from playing it safe. In 2016, she launched Linda Ikeji Social (LIS), a social networking platform which reportedly garnered about 86,000 signups in six days. Despite the promise of monetary incentives for users, LIS could not live up to its initial success.
In addition to LIS, Linda Ikeji’s business has a music arm – Linda Ikeji Music and an online radio – Linda Ikeji Radio which like LIS, do not seem to have gotten much traction.
Could Linda Ikeji TV become a huge success compared to her previous attempts? Time will tell.