Nigerian Renowned Celebrity Blogger

storeboard.comLinda Ikeji is a famous blogger in Nigeria who in 2013 made it onto the list of Forbes influential bloggers which is no easy feat!

Her blog provides news, beauty tips, and celebrity gossip to her readers.

She started blogging when she was 17 years old with no background in journalism or writing experience.

Today, Linda Ikeji she has over 3 million followers on Facebook where she posts almost daily.

With so many people following her work, Linda Ikeji has been able to make a living for herself by running the blog as well as taking advertisements from various companies.

She has been able to launch her own beauty line as well as a clothing line via print on demand.

She was also named one of Time’s 100 Most Influential People in 2014 and awarded an honorary doctorate from Babcock University.

Linda Ikeji continues to work hard to provide her readers with the latest posts and information on entertainment news.

She has been in the spotlight for her success and achievements as an entrepreneur while being one of Nigeria’s most successful bloggers to date.

bit.lyHer blog began when she had just finished school with no further ideas about what career path to take until she discovered blogging.
Nigerian renowned Celebrity blogger, Linda Ikeji Ifeoma Linda Ikeji was featured on the latest issue of Forbes Africa Magazine, where she spoke about the efforts being put into making LITV a global brand, the lessons learned so far, and future plans.

The Linda Ikeji Media CEO, while speaking to Peace Hyde, revealed blogging was never part of her plans but when the opportunity presented itself, she grabbed it and made the most of it.

She said to Forbes Africa: “When I was growing up, blogging was never the plan, I wanted to be a TV journalist, a presenter or producer.”

Though she knew nothing about blogging at the time, she “learned so much, not only about writing engaging content, but also monetizing her talent,” Peace Hyde writes in the Forbes Africa article, adding that Linda Ikeji “lives in a $2 million mansion in one of the most expensive neighborhoods in Lagos, drives a $300,000 Bentley Mulsanne and most importantly, does exactly what she wants. And that includes creating her own social network, Linda Ikeji Social (LIS), a one-stop shop for everything people need when they go online.”

Lindai Linda Ikeji said meeting fans who told her the Linda Ikeji blog and Facebook are the only sites they visit inspired the creation of LIS.

Explaining how LIS works, she said: “Instagram pays you more when you are a celebrity but our community was more for the everyday people. LIS was a small community for everybody. It is not just a social network but a combination of blogging with a social network in one package.”

The article goes on to state that, “Google ranked Linda Ikeji one of the most searched personalities in the last decade, in Africa’s most populous economy. Linda Ikeji has managed to reinvent herself over the years, establishing a brand as a successful businesswoman making telephone-digit figures per month blogging.

With the success of Linda Ikeji blog, the digital entrepreneur expanded her brand to include a subscription video on demand (SVOD) platform, called Linda Ikeji TV. So far, she has invested about $2 million of her own money into the platform and hopes LITV will be the Netflix of Africa.

As with every new venture, some lessons were learnt on the job and Linda Ikeji intends to apply those lessons to position LITV on the global stage.

She said: “Since the platform [LITV] was launched in June 2018, 162,000 people have passed through it and out of that 80,000 paid a N1,000 one-month subscription but not all of them renewed and we were not able to retain them.

“That was 100% our fault. We were not updating the site with new content because I had spent so much money creating the content we put on the site.